Stellantis Says New Models Will Be Distinct: 'Not Just Rebadging'

Stellantis assures consumers its new products will have distinct designs.

Its regional brands will invest resources first into design.

Stellantis’ European boss said it will ‘not just rebadging.'

Last month, Stellantis revealed its roadmap for the rest of the decade and beyond. It plans to launch 110 new or updated vehicles while investing most of its resources in four global brands among the 14 within the conglomerate. It sounds like a recipe for rebadging, but the automaker says these vehicles will be distinct models.

Jeep, Ram, Peugeot, and Fiat are the global brands that will serve as launching points for new products, platforms, and technologies. New Stellantis models will launch with one of these four badges, and as those brands develop new products, the other regional brands will invest resources to differentiate them.