TL;DRMeta is spinning off Supernatural, the VR fitness app it acquired for a reported $400 million in 2023 after an FTC antitrust fight, into an independent company called Supernatural Health. The new entity, led by the original founders, will relaunch this autumn with higher subscription prices.
In 2023, Meta fought an eight-month antitrust battle with the Federal Trade Commission for the right to acquire Within, the studio behind the VR fitness app Supernatural. The deal was reportedly worth around $400 million. Mark Zuckerberg even testified in court to get it done.
Less than three years later, Meta is handing it back. The company announced on 3 June that Supernatural will spin off into a new independent company called Supernatural Health, led by the app’s original founders. A new version of the app will launch this autumn on the Meta Quest platform, while Meta’s own version will be sunsetted on 3 December.
It is the rare big tech acquisition story that ends with the product surviving, even if the route it took to get here was absurd.
From courtroom victory to content freeze
