Meta just bought its way into the AI pendant business. The company acquired Limitless, the startup behind a $99 AI-powered wearable pendant, on December 5, 2025. Financial terms were not disclosed.
From startup darling to Meta subsidiary
Limitless had carved out a niche as a maker of a clip-on pendant that could also be worn as a necklace. The device was priced at $99. Before Meta came knocking, the startup had raised $33 million from a roster of investors including a16z, First Round Capital, and NEA.
Limitless CEO Dan Siroker said he was excited about joining Meta and collaborating on advancing AI wearables. The company framed the deal around delivering what it called “personal superintelligence” through consumer hardware.
The pendant will no longer be available to new buyers. Current users will receive support for at least one more year.
