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Equity Group CEO James Mwangi at a past event. [File, Standard]
The International Trade Centre (ITC) and Equity Group Holdings have signed a memorandum of understanding to drive inclusive, commercially viable economic development across East Africa, starting with Kenya.
The agreement targets three high-potential sectors - coffee, leather and creative industries, with an explicit mandate to scale.
The deal pairs ITC‘s global trade development expertise with Equity Group‘s pan-African financial infrastructure and its Africa Recovery and Resilience Plan (ARRP), a six-pillar regional growth strategy spanning food and agriculture, manufacturing, micro, small and medium-sized enterprises (MSMEs), technology and social impact investments.
