Jun 3, 2026 – 4.00pmThe average purchase in a bricks and mortar Vinnies store is $19. The average sale in Vinnies’ online store is $76.A year after the 104-year-old charity started meeting its market in cyberspace, the reality of running a not-for-profit and used-fashion enterprise that is staffed by volunteers has proved a steep but increasingly lucrative learning curve.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles