Wednesday, June 3rd, 2026 – 1:00 am
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Media fragmentation is the ultimate paradox.
There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention.
And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing for home warranty company American Home Shield (AHS). People are also less likely to convert when attention spans are shorter, she added – a plight we can likely all relate to.
