Major dating apps are leaning heavily into AI — just like all of the tech industry — but one app is promoting "human intelligence" instead.Hily is "relaunching" HI, or human intelligence, in its app — a tongue-in-cheek response to apps like Tinder and Bumble reinventing their offerings with AI features. Recently, Bumble founder and CEO Whitney Wolfe Herd announced that Bumble is killing the swipe and making way for something different. While Wolfe Herd was vague about the details, Bumble is set to launch a new AI-powered experience, and the backlash was swift from daters. As Mashable reported in May, some believe Bumble has "lost the plot."
Hily's "HI" appears to be inspired by the online outrage about this, and it's also taken from Hily's own findings. In its Aug. 2025 T.R.U.T.H. Report, 69 percent of Gen Z and 74 percent of millennial American daters (based on a survey of 1,559 U.S. daters) think that AI involvement in online dating makes it less authentic.
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