As FIFA prepares for the World Cup to kick off in North America, it is set to deploy new technologies to improve both the game and the fan experience.
From AI-generated player avatars and sensor-equipped match balls to a generative AI platform for team analysis, the governing body is introducing tools designed to support referees, teams and broadcasters in reshaping how the game is experienced on and off the pitch.
“We are ensuring that innovation benefits every player, every team, and every fan everywhere in the world … and of course benefits the greatest game of all, football,” FIFA president Gianni Infantino said in January in Las Vegas.
Sensors in the FIFA football
Technology is embedded in the most crucial part of any football game: the ball.
