FIFA is integrating AI-generated player avatars, tracking technology in the balls and digital coaching assistants in this year’s World Cup.

ALBAWABA - The high anticipation for the upcoming World Cup is shared not only by fans but also by a myriad of tech companies and enthusiasts as the con

FIFA is integrating AI-generated player avatars, tracking technology in the balls and digital coaching assistants in this year’s World Cup.

La FIFA introdurrà avatar dei calciatori generati dall’IA, palloni con tecnologia di tracciamento e assistenti digitali per gli allenatori ai Mondiali di quest’anno.

For the first time, FIFA is managing a competition built around digital ecosystems powered by AI, cloud computing, and next-gen connectivity.