Sometime in the last year, the burden of proof flipped. It used to be

that you made a thing and people decided whether it was any good. Now you

make a thing and, before anyone will engage with whether it's good, you have to prove you made it at all. That a machine didn’t do it for you. That you sweated. That it counts.

I felt the flip land last week. I'd written a reflective piece called The

Reload Cost, about how AI has quietly removed the cost of switching