Tiger Brands has announced the sale of its iconic Beacon brand, known for its beloved chocolates and sweets, while retaining popular products like TV Bar and Jelly Tots. What does this mean for the future of Tiger Brands and the chocolate industry?
Tiger Brands said during its half year results announcement on Monday that it had entered into an agreement of sale to sell the iconic chocolate and sweet manufacturing brand, Beacon.
Tiger Brands had owned Beacon since 1999.
The company said while it will be selling Beacon, it will retain many of their well known chocolates.
Tiger Brands said that popular items such as TV Bar, Nosh, Wonder Bar, Black Cat chocolate, Jelly Tots chocolate and the Jungle energy bar will remain under the Tiger Brands umbrella.
