The problem
Every SaaS app eventually needs to answer the same questions:
Which features do my users actually use?
Who are my most active users?
When did a user last do something meaningful?
I built rails-persona — behavioral analytics for Rails with zero external services
The problem Every SaaS app eventually needs to answer the same questions: Which features...
TL;DRAI
rails-persona is an open-source Ruby gem that adds model-level behavioral analytics directly to ActiveRecord models — tracking user actions, inactivity, and engagement patterns entirely within your own database, with no external services, JS, or cookies. For teams running Rails SaaS who want Mixpanel-style insights without the vendor dependency or cost, it's a self-contained alternative worth evaluating before committing to another third-party data pipeline.
528 words~2 min read
