Your product has features nobody uses. Here's how to find them automatically.

Eight months ago I was in a product review meeting where someone asked: "does anyone actually use the bulk export?"

Nobody knew. The PM checked Mixpanel. The event wasn't there. Someone said it might be tracked under a different name. We ended up skipping the question and moving on.

Two weeks later, the same thing happened with a different feature. Then again.

That's when I understood the real problem — and it wasn't "we need better analytics."

The actual problem isn't the data. It's the catalog.