As told to
Henry Chandonnet
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Greg Lindgren co-owns 15 Romolo, The Cordial, Rye Cocktail Bar, and Rye on the Road.
I'm a San Francisco bar operator. Young tech bros are going sober — but they still want to sip on mocktails
Greg Lindgren co-owns three bars and an events business in San Francisco. He's noticed the sobriety kick in tech.
TL;DRAI
SF bar operator Greg Lindgren reports rising sobriety among young tech workers, with mocktails now the go-to at corporate events. Event budgets hold flat — non-alcoholic programming is a baseline expectation for tech offsites, not a niche add-on.
758 words~3 min read