A security lead at a large enterprise* told me last week, when I asked whether they had any interest in Grok: "The revenge porn edgelord LLM? Yeah, imagine that; our bank wants nothing to do with it." A couple of other people I put the question to seemed genuinely surprised I'd brought it up at all, the way you'd react if someone wandered into a board meeting and asked whether anyone wanted to expense a timeshare. So that's the current state of enterprise demand for Grok, as measured by the unscientific but reliable method of asking the people who actually sign the cloud contracts. It lands somewhere between "no" and "why would you ask me that?"
Which is awkward, because Business Insider reported this week that AWS is "in talks" to add SpaceX's Grok models to Bedrock, joining Anthropic, Meta, Cohere, and the OpenAI models AWS is in the process of bolting on. SpaceX has reportedly already shipped the models to AWS. There's no launch date, which in AWS announcement terms puts us squarely at the "intention to perhaps one day announce an announcement" stage.
But is it any good? (No) Let me dispatch the obvious objection: maybe nobody wants Grok because they haven't tried it, and it's secretly excellent. I've run blind tests of the frontier models on some of my own deeply stupid side projects—the shitposting.ai family, where the entire design goal is to be edgier and weirder than the current discourse will tolerate. If there's a use case purpose-built to let Grok flex its whole "we say the things others won't" positioning, it's mine.
