Your homepage is no longer the first impression. An AI agent might be.
Picture this: a user wants to find the best invoicing tool for a freelance business. Three years ago, they opened a browser, Googled "best invoicing software," clicked five links, skimmed five homepages, and maybe signed up for a trial.
Today, they open ChatGPT, Claude, or a custom AI assistant and ask: "Find me an invoicing tool that integrates with my Nigerian bank, sends reminders automatically, and has a free tier."
The AI answers. It picks two or three products. It may even initiate a sign-up.
Your homepage was never visited. Your beautiful hero section was never seen. Your carefully A/B-tested CTA button was never clicked.
