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Dive Brief:
Target is planning to evaluate its employees on how they engage with customers, a Target spokesperson confirmed for CX Dive. Bloomberg News first reported on the development Wednesday.
Target rolled out a guest experience training in the spring to more than 300,000 associates and leaders focused on four performance factors: interaction, execution, teamwork and reliability.
The retailer has been piloting an assessment tied to those factors but does not yet have a date to share for when the evaluation will be rolled out across stores. Customer engagement would fall under its interaction pillar, as would engagement with other team members.
