Zeekr cars are seen at a shopping mall in Yantai, Shandong province, on April 30, 2026. [Photo by Li Fusheng/chinadaily.com.cn]
The overall tech experience in China's automotive sector continued to strengthen in 2026, even as execution quality showed signs of strain for the first time in four years, according to the latest J.D. Power study.
The J.D. Power 2026 China Tech Experience Study, released on Wednesday, found that the overall Tech Experience Index rose by 70 points year-on-year to a record 658 (on a 1,000-point scale).
The Market Depth Index climbed sharply to 428 points, reflecting continued expansion in the adoption of advanced in-vehicle technologies.
However, the Execution Index declined to 875 points, marking the first drop in four years and highlighting a widening gap between feature proliferation and real-world user experience.
