Greek agrifood is turning a new page and gaining new tools to position itself more dynamically in international markets. This was the key message of the two events held in Athens and Thessaloniki. The initiative connects technology with production, exports, gastronomy and the international promotion of Greek products.The two events served as a meeting point for the State, the market, the agrifood sector, entrepreneurship and gastronomy, highlighting the importance of collaboration in strengthening the outward orientation of Greek production. The objective was not only to present a digital transformation project, but also to showcase a new approach to how Greek products can gain a stronger identity, greater recognition and improved access to international markets. Through the statements and participation of attendees, the events demonstrated that the international outreach of Greek agrifood can no longer rely solely on product quality. It also requires modern digital tools, structured promotion, reliable data, market transparency and a cohesive narrative capable of explaining to international audiences what makes Greek products unique.Within this framework, the “Extrovert Agriculture” project is creating a new digital ecosystem for production, exports and the international competitiveness of Greek agrifood. Backed by funding of 25.48 million euros, excluding VAT, from the National Recovery and Resilience Plan “Greece 2.0” and the Public Investments Programme, and implemented by the Information Society S.A., the project aims to support Greek producers, facilitate exports and strengthen the international presence of Greek products through digital services — including the upgrade of the “Easy Agro Expo” export trade platform, the establishment of export and import business registries, the development of Business Intelligence tools and the rollout of the Greek Farms platform.Greek Farms plays a pivotal role in the international promotion of Greek products. The multilingual digital platform showcases Greek products, producers, regions and stories from across the country. Through the platform, Greek agrifood is acquiring a more modern, organized and outward-looking identity, linking primary production with culture, gastronomy and the authenticity of place.As part of the Greek Farms initiative, extensive content was created and adapted into eight languages, targeting different international markets. In total, 200 videos featuring both indoor and outdoor filming were produced, alongside more than 500 articles on Greek cuisine and Greek agrifood products, as well as over 300 recipes highlighting products of the Greek land through both traditional dishes and fine dining proposals.