The Netflix booth during the 2026 K-Expo USA event in Los Angeles / Courtesy of Netflix
Netflix participated in 2026 K-Expo USA: All About K-Style in Los Angeles, showcasing the global reach of Korean content and its collaborations with emerging domestic creators and production partners.
The expo, held from May 23-27 in Los Angeles, was organized by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency (KOCCA).
The event brought together Korean entertainment content — including dramas, films, webtoons, games and music — alongside related sectors such as food, beauty and tourism, under the banner of a comprehensive Korean Wave lifestyle fair.
The Los Angeles City Council designated the event an official city event, a recognition that reflects the growing global influence of Korean content.
