Exposition visitors crowd outdoor spaces of the ″2026 K-Expo USA: All About K-Style″ event in Los Angeles between May 23 and 24. [KOREA CREATIVE CONTENT AGENCY]

More than 40,000 Angelinos took a deep dive into contemporary Korean lifestyle with hands-on experiences ranging from spicy instant noodles to Korean makeup techniques and K-pop acts during the "2026 K-Expo USA: All About K-Style" event in Los Angeles, according to the Korea Creative Content Agency (Kocca).

Hosted by the Ministry of Culture, Sports and Tourism and organized by the Kocca, the expo took place in downtown Los Angeles on May 23 and 24.

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The exposition has expanded into a comprehensive platform for international cultural exchange that encompasses Korean food, beauty and sports beyond K-pop, according to the agency.