A promotional image for the 2026 K-EXPO USA / Courtesy of Ministry of Culture, Sports and Tourism
Korean food and beauty companies will gather in Los Angeles this week for the 2026 K-EXPO USA, billed as the largest Korean content trade fair in North America, organizers said.
The event runs May 23 to 27 and is expected to draw some 40,000 visitors. It is hosted and organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA). The full title of the event is "2026 K-EXPO USA: All about K-style."
The expo will feature l booths where visitors can sample Korean food and cosmetics featured in Korean dramas and films. The Korea Agro-Fisheries & Food Trade Corporation will operate a booth recreating a Korean convenience store, offering instant foods, traditional fermented products and fusion sauces.
Nongshim will run a "Han River Ramen" tasting zone centered on its flagship Shin Ramyun brand, offering visitors the experience of eating their noodles by the riverside. The zone will also feature interactive games with the Shin Ramyun character "SHIN."
