It’s been close to five months since India’s second Dolby Cinema was launched in Bengaluru. The city wears its love for cinema proudly, and the arrival of the high-tech premium theatre has spurred conversations around immersive film-viewing experience.The historic Kapali theatre in Gandhinagar has been transformed into a 9-screen luxury multiplex by Telugu superstar Mahesh Babu’s AMB Cinemas. The highlight of the newly launched venture is the Dolby Cinema (Screen 6). Even as OTT platforms continue to threaten theatre footfalls, Sameer Seth, Marketing Director, Dolby, India, says he is happy with the response so far from Bengaluru film goers.“Bengaluru’s audiences have the appetite for this type of format. They appreciate quality theatrical experiences and come back for it.”The city has witnessed the evolution of cinema technology, from multiplexes to 3D to IMAX screens to 4DX to Onyx Cinema (with an LED display). Dolby Cinema, the latest addition to the list of high-end formats, is special for the totality of the experience it provides, points out Sameer.“Dolby Cinema is the convergence of three pillars: Dolby Vision, Dolby Atmos, and the signature Dolby Cinema design,” he explains. “Dolby Vision, delivered through a dual 6-primary laser projection system, can achieve brightness levels of up to 108 nits, a contrast ratio of a million to one. It’s 500 times what you’d see on a conventional screen, and three times the colour volume. It is paired with studio-quality Dolby Atmos, with sound placed and moved in a full 360-degree soundscape including overhead channels, and a purpose-engineered environment where every seat offers the best seat in the house.”