Samsung is buying its way into crypto’s most active retail market. Three Samsung affiliates have agreed to acquire a 4% stake in Dunamu, the parent company of South Korea’s largest cryptocurrency exchange Upbit, for approximately $408 million.

The deal involves Samsung Securities, Samsung SDS, and Samsung Card purchasing a combined 1.39 million shares from a Kakao affiliate. That price tag values Dunamu at roughly 15.3 trillion won.

How the stake breaks down

Samsung Securities is taking the largest slice at 2%, with Samsung SDS and Samsung Card each picking up 1%. The total cost across all three entities comes to about 612.8 billion won.

Upbit consistently ranks as South Korea’s dominant crypto exchange by trading volume and holds a position among the top exchanges globally.