Temu was hit with a 200 million euro (NZ$394m) fine on Thursday (local time) after a European Union investigation found the Chinese online retailer failed to protect consumers from illegal products like toxic or hazardous toys and unsafe electronics.
The 27-nation EU's fine follows preliminary findings last year that Temu was exposing consumers to a high risk of products sold on its platform like baby toys and small electronics, that didn't comply with EU consumer safety rules.
The bloc's executive arm issued the penalty under the Digital Services Act, or DSA, a wide-ranging rulebook that requires online platforms to do more to keep internet users safe from harmful content or dodgy goods, under the threat of hefty fines.
Temu said it disagreed with the decision and considered the fine “disproportionate.”
The decision relates to the commission's first DSA evaluation of Temu in 2024 “and does not reflect the current state of our systems,” the company said.
