Menards is a Midwest staple: The Wisconsin-based chain, known for its ​“Save BIG Money” slogan, is the nation’s third-largest home-improvement retail brand, behind Home Depot and Lowe’s. But in Illinois, it’s slowly becoming more than just a place for folks to pick up ceiling hooks and gardening gloves, as developers eye the big-box store as a promising spot to build public EV chargers.

Two companies — JOJO Superfast EV Charging and charger manufacturer XCharge North America — announced last month that they aim to install chargers across nine of the brand’s Illinois stores. They’ve already outfitted two suburban Chicago Menards with four dual-port chargers, meaning eight cars can charge simultaneously at each store, and another suburban Chicago site is under construction. These add to the chargers that other firms have already installed at Menards in other cities, including the Chicago suburb of Dolton.

While these projects may be limited in scale, they represent a key strategy to convince more people to get EVs: make it convenient to charge as they go about daily routines.

“People in the Chicagoland area really enjoy going to Menards,” said Alex Urist, co-founder and senior vice president of marketing at XCharge North America, noting that as a Northeasterner, he was intrigued by the Midwestern affection for the company.