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Guia Abogado/Rappler

'A generation shaped by algorithms cannot simply outscroll nicotine marketing. I did not fully understand this until I was close to purchasing a vape.'

“Neighbors” is Rappler People section’s space for community and human interest stories told in a personal way.

I remember growing up when television commercials lingered longer, like a jingle that stayed in my head for years. The Department of Health’s campaign on family planning and TB DOTS from many years ago became a childhood memory for many Filipinos. Long before we understood their meaning, we were already singing along. Years later, we still remember that family planning matters and TB is treatable.