In brief
ElevenLabs licensed Stan Lee’s voice and likeness for AI-generated narration and comic-inspired visuals.
The company also launched AI music filters and a “Stan Lee Book of the Month Club” using his AI-generated voice.
The deal follows other celebrity AI licensing agreements involving actors, including Matthew McConaughey and Michael Caine.
Marvel icon Stan Lee has been "revived" as an AI creation—and it’s not the first time.On Wednesday, AI startup ElevenLabs announced on X a deal with Stan Lee Universe—the joint venture managing Lee’s name, likeness, and intellectual property—to add the late Marvel creator’s voice and likeness to its ElevenCreative AI platform.“The voice of a legend is now available on the Iconic Marketplace and in ElevenReader,” ElevenLabs wrote on X. “Crafted from professional recordings, Stan’s wit and warmth comes through exactly as you remember it.”ElevenLabs is also launching a “Stan Lee Book of the Month Club” inside its ElevenReader narration app, plus visual templates and Stan Lee-inspired AI music filters for consumers. Beyond fan experiences, the deal also brings Lee’s voice to ElevenLabs’ “Iconic Marketplace,” where companies and creators can license AI-generated celebrity voices and likenesses for commercial use.
