TL;DRElevenLabs has partnered with Stan Lee Universe to bring the late Marvel co-creator’s AI-generated voice and likeness to its platform. The deal puts Lee’s voice on the Iconic Marketplace for commercial licensing, launches a Stan Lee Book of the Month Club on Eleven Reader, and adds his likeness to Creative Templates.
ElevenLabs has struck a deal with Stan Lee Universe to add Stan Lee’s voice and likeness to its platform, making the late Marvel co-creator the latest deceased cultural icon to be digitally resurrected by AI. The partnership puts Lee’s voice on the ElevenLabs Iconic Marketplace for commercial licensing and on the Eleven Reader app, where fans can have him narrate any book. His likeness will appear on ElevenLabs Creative Templates, and two Stan Lee-inspired music filters are being released on ElevenCreative Music.
The voice was crafted from professional recordings of Lee, who died on 12 November 2018 at the age of 95. Stan Lee Universe is the joint venture between Genius Brands International and POW! Entertainment that controls Lee’s name, voice, likeness, and post-Marvel intellectual property.
A book club narrated by a dead man
The centrepiece of the deal is the Stan Lee Book of the Month Club, launching inside the Eleven Reader app. Each month, ElevenLabs will release a public domain classic narrated in Lee’s AI-generated voice, starting with Robert Louis Stevenson’s Treasure Island in June. The company says it will add one title per month for the next 12 months.
