Marvel Comics has long resurrected iconic characters for second acts. Now ElevenLabs is doing the same for Marvel’s most famous creator, Stan Lee — in a sense.
The AI audio company on Wednesday said it struck an expansive deal with Stan Lee Universe, the joint venture between Genius Brands International and POW! Entertainment, to add the late Marvel Comics writer’s voice and likeness to the ElevenLabs Iconic Marketplace, its collection of celebrity personality voices and likenesses that companies can license for commercial use.
“You know what they never tell you about legends?” the AI-generated version of Stan Lee says in video released by ElevenLabs. “They outlive the page.”
In addition, starting Wednesday, users can generate the Spider-Man and Iron Man co-creator’s likeness within templates inspired by comic book panels through its visual generator — though the images and videos are restricted to non-commercial use — or use his voice to narrate any book through its Eleven Reader app. The voice was trained on professional recordings of Lee, according to ElevenLabs.
Example of a template from ElevenLabs that can generate Stan Lee’s likeness.
