OpenAI is drawing a hard line between its new advertising business and the political arena. The company will not allow advertisers to run political ads on its platform during this election cycle, a policy that explicitly bans any ads promoting or opposing political actors, elections, or socially contested issues.
The decision carries extra weight now that OpenAI has actually started showing ads. The company began testing advertising for free and Go-tier ChatGPT users in the US on February 9, 2026, marking its first real foray into ad-supported revenue.
What the policy actually covers
The ban isn’t a vague gesture toward responsibility. OpenAI’s ad policies explicitly prohibit ads that advocate for or against political figures, ballot measures, or issues that fall into the “socially contested” category.
This builds on restrictions OpenAI first put in place ahead of the 2024 election cycle. Back then, the company prohibited its tools from being used to generate campaign materials, targeting the supply side of the problem. Now that OpenAI is selling ad space, it’s addressing the demand side too.
