Google I/O 2026 was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.
How marketers are reacting to Google's big search and AI changes
By Lara O'Reilly
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This week is all about Google, which unveiled big announcements at its I/O developer conference and Google Marketing Live,…
Google roll out of new agentic AI ad tools is forcing marketers to grapple with transparency issues echoing the PMax "black box."
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Google unveils AI updates at I/O, including AI Mode in Search and Spark assistant, amid growing Gen Z opposition to AI technology.
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