How marketers are reacting to Google's big search and AI changes
By Lara O'Reilly
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Google I/O 2026 was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.
How marketers are reacting to Google's big search and AI changes
By Lara O'Reilly
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Author of the CMO Insider newsletter

This week is all about Google, which unveiled big announcements at its I/O developer conference and Google Marketing Live,…

We asked some of Business Insider's most innovative CMOs of 2026 to share their AI search playbooks as platforms like ChatGPT and…

Google roll out of new agentic AI ad tools is forcing marketers to grapple with transparency issues echoing the PMax "black box."

Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle…

Google is bringing its various AI products closer together and updating its iconic Search box for the AI era.

Google’s AI Overviews are fundamentally changing how users interact with search results, according to new data from Pew Research…