Samsung partners with Moomin as TVs display — and become — works of art

“Hattifatteners” from “Finn Family Moomintroll” (1948) by Tove Jansson on The Frame Pro [SAMSUNG ELECTRONICS]

With the interior design trend focusing on personal expression, Samsung Electronics has announced a new global collaboration with “Moomin,” with 60 digital works from the characters’ universe by Tove Jansson available on the Samsung Art Store.

Beloved by all generations for its whimsical storyline and philosophical message, Moomins are a deep source of inspiration in literature, animation and even modern design. Through this collaboration, the Samsung Art Store adds a creative collection to its lineup of classical and modern art.

The collection consists of a broad range of works, from black and white illustrations from the 1940s to watercolor book covers, bringing the wonderful world of Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

“Garden Party” from “The Dangerous Journey” (1977) by Tove Jansson [SAMSUNG ELECTRONICS]