The Samsung 55-Inch The Frame 4K QLED Smart TV doubles as wall art when no one is actively watching, displaying photos or curated artwork on a matte 4K QLED panel. The print-like screen finish reduces glare across the panel, and a magnetic bezel system lets you customize the frame to match the room. When something is playing, the NQ4 AI Gen2 processor takes over picture processing, with Vision AI handling upscaling and on-the-fly adjustments. Art Mode pulls from Samsung’s curated Art Store or from your uploaded photos.
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A great-looking TV with a fantastic picture
On the picture side, the matte screen finish helps Art Mode look like printed work rather than backlit pixels on a glass screen. Pantone-validated colors ensure accurate reproduction of the source, important for artwork where color shifts would change how a piece looks.
Once the TV isn’t being watched, Art Mode displays content from the Art Store catalog of works from museums and galleries. A subscription unlocks the full curated collection, while uploaded photos display for free with similar mat and frame styling. Mat options and frame colors let you change how the image is presented, similar to picking a frame at a print shop.
