Are you into South Korean culture? Maybe you’re a sucker for a good K-drama, or you have an ultimate K-Pop group or two. Or maybe you just don’t get the hype around it, or in some cases, you absolutely hate it. But there’s one question we all need to ask – how did this madness start?Explaining the termThe Korean wave, popularly called ‘Hallyu’, encompassed the global craze for all things South Korean. ‘Hallyu’ is derived from the Chinese word hanliu, which means the popularity of Korean popular culture.Tracing the waveKorean entertainment was available enough in India, but had not got a fanbase until the 2010s.In 2012, South Korean rapper, and singer-songwriter Park Jae-sang, better known as Psy, released a song called Gangnam Style (admit it, the song is playing in your head now that we have mentioned it), and it took the whole world by storm.The song quickly found its way to India, becoming a must-have song in school functions, wedding sangeets, and college festivals, and is still rocking in these places even to this day. Psy and his song eventually became the gateway to opening the K-Wave in India, and subsequently other K-Pop groups and artists found themselves an audience in India.