Netflix’s When Life Gives You Tangerines and Han Kang’s award-winning novels may all have contributed to the Korean wave, but has it peaked?
From films and dramas to K-pop, literature, stage performances and animation, K-culture has secured a central place on the global stage. The question now is how long it can maintain its momentum.
Alongside the Korean wave, or hallyu, narrative, concerns about saturation and decline persist. Experts argue that new strategies are needed to chart the course of the “Next K”.
“From subtitles and dubbing to nuanced cultural adjustments, reducing barriers for global viewers requires meticulous effort,” he said.
The series’ English title transformed the US proverb, “When life gives you lemons, make lemonade,” by swapping lemons for tangerines.
