Shin June-bong
The author is an editorial writer at the JoongAng Ilbo.
President Lee Jae Myung, who has more than 1.11 million followers on X, formerly Twitter, posted criticism on Saturday about excessive apartment maintenance fees in Korea’s shared residential buildings. Although many residents would benefit if such costs were reduced, the post drew only about 310,000 views.
President Lee Jae Myung reviews a booklet marking the first anniversary of his administration during the 23rd Cabinet meeting and the 10th emergency economic inspection meeting held at the Blue House on May 26. [JOINT PRESS CORPS]
By contrast, Lee’s posts condemning Starbucks Korea over its controversial May 18 marketing campaign attracted millions of views. A May 20 post criticizing Musinsa’s old sock advertisement using the phrase “He hit the desk and died with an ‘ugh,’” referencing democracy activist Park Jong-chul, drew 7.51 million views. Another post criticizing Starbucks Korea’s “Tank Day” tumbler promotion on May 18 surpassed 5.25 million views.
