U2 Hires Former Spotify Executive Sulinna Ong As Management Partner

Ong, who was previously the global head of editorial at Spotify, will work alongside band managers Irving and Jeffrey Azoff.

Sulinna Ong at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles, California.

JC Olivera/Billboard

U2 announced Tuesday (May 26) that Sulinna Ong has joined its management team as partner.

In the newly created role, Ong will work alongside Full Stop’s Irving and Jeffrey Azoff in leading the band’s management. Ong, whose role will focus on creative and innovation, will report directly to U2’s four band members: Bono, The Edge, Adam Clayton and Larry Mullen Jr.