NEW YORK (AP) — Apple CEO Tim Cook promised a “big week” of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level MacBook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai.The tech titan recently saw its quarterly earnings rise to a new record, thanks to strong sales of its iPhone 17 models, even though the company still hasn’t delivered on its 2024 promise to smarten up its Siri assistance with AI.
Apple has unveiled a new lineup of budget-friendly devices, including a $599 iPhone, MacBook and iPad. Here’s what to know about the new products.
Perhaps looking to capitalize on this sales momentum, Apple started the week off announcing the latest model in its more budget-friendly phone lineup, the iPhone 17e, and the MacBook Neo, an entry-level laptop that represents the company’s most aggressive attempt at moving into the affordable laptop market.Everything announced will be available for preorder starting Wednesday. So if you need more information before you start shopping, here’s the skinny:
iPhone 17eThis updated version of iPhone targeting budget-conscious shoppers will include the same A19 chip as the one powering the base iPhone 17 and offers double the standard storage space (256GB) as the previous 16e model (128GB).The camera has been updated to a 48 megapixel system and its C1X modem promises faster cellular speeds. As for display, the 17e clocks in with a slightly smaller screen compared with the base 17 model, has a slightly lower refresh rate and may be a little dimmer to the human eye, but you’re still getting the super retina display used in the rest of the lineup and Apple’s Ceramic Shield 2 system to guard against scratches.
