This is CNBC’s coverage of Apple’s biggest launch event of the year, where it is expected to announce new iPhones and Apple Watches that will go on sale later this month. This blog will be updated with live updates during the event.
What you need to know:
The biggest question Apple investors and customers have about this year’s iPhones is how much they will cost.
Consumer products, including apparel, footwear, coffee and game consoles, are seeing price increases driven by tariff costs. Some Wall Street analysts are counting on Apple to follow.
Most analysts expect Apple to raise prices on some of its models as it grapples with the Trump administration’s tariffs. The company said in July that tariffs could cost it over $1 billion this quarter.
