The MLS is partnering with World Wide Technologies to build an AI infrastructure support fan experience and business enterprise. (Photo by Kevork Djansezian/MLS)
Professional sports may not know exactly what fan experience will look like in five years, but Major League Soccer is trying to build a technology infrastructure that will be ready for whatever comes next.
MLS has partnered with World Wide Technology, a global technology consulting and systems integration company, to position technology as a central part of how the league connects with its customers and create commercial opportunities. The goal: to create more individualized relationships through data and AI-driven personalization.
“Our vision is building the most connected, digitally powered league in global sports, and technology is essential to that,” MLS Chief Technology Officer John Nicastro said.
Fan-Focused Technology
