Launching through an early access program with the athletics departments of Brigham Young University (BYU), Texas A&M, and San Diego State, WMT combines customer data platform (CDP) functionality, audience intelligence and real-time activation tools built specifically for sports, entertainment and live event organizations.
MIAMI, FL / ACCESS Newswire / June 4, 2026 / WMT Digital today announced the launch of WMT Fan Intelligence, designed to unify first-party fan data, deliver richer audience intelligence, and help organizations create more personalized and revenue-driving fan experiences. WMT is introducing the platform through an early access program as organizations face growing pressure to better understand fan behavior, strengthen audience relationships, and turn first-party data into action.
WMT Fan Intelligence is designed to serve as a customer data platform for sports and entertainment organizations seeking to unify first-party fan data, improve audience intelligence, and support more personalized engagement across ticketing, sponsorship, fundraising, merchandise, mobile, and digital experiences. The platform is designed to help organizations create more connected fan profiles, better understand audience behavior, and support more effective engagement and revenue strategies.
