Off-prem
Britain's 'free' internet economy is powered by invisible data extraction that feeds advertisers, AI firms, and digital platforms
Brits are apparently giving away the equivalent of a retirement fund every time they mindlessly hammer "Accept All Cookies" just to read a recipe online.A new white paper [PDF] from the Web3 Foundation, a Swiss nonprofit pushing blockchain-based alternatives to today's platform-dominated internet, claims that the average person in the UK and across Europe generates $1,604 a year in commercial value for the data-hungry machinery of the modern internet, rising to an inflation-adjusted value of $189,405 over a 60-year "digital lifetime."In other words, your browsing history may now be outperforming your pension.
The paper argues that internet users continue to treat digital services as "free" despite effectively paying with a constant stream of behavioral data, prompts, preferences, location history, clicks, searches, messages, purchases, and whatever cursed thing they typed into ChatGPT at 2am.
"The implicit bargain of Web2 was simple: free services in exchange for invisible extraction," the report states. "This paper argues that the bargain was never free."According to the report, the modern data economy now extends well beyond Silicon Valley social networks to include banking, insurance, healthcare, AI systems, enterprise software, and data brokerage markets. Put another way, your Tesco Clubcard is probably building a more detailed profile of you than your GP.
