Nongshim CEO Jo Yong-chul, right, shakes hands with Anish Srivastava, chief business officer of India's commerce platform Blinkit during a ceremony for the two firms' distribution deal in Gurugram, India, Friday. Courtesy of NongshimNongshim said it signed a distribution agreement with Blinkit, India's leading quick-commerce platform, and held a launch event in Gurugram, India, on Friday to introduce Shin Ramyun Kimchi Stir Fry noodles exclusively through the service.Blinkit, which holds approximately 50 percent of India's quick-commerce market, will use its delivery network to bring the Shin Ramyun brand to consumers in major metropolitan areas, including New Delhi and Mumbai. Nongshim said it chose to debut the kimchi stir fry variant first, citing stir-fried noodle preferences among Indian consumers and the platform's popularity with younger, digital native shoppers.India's e-commerce market was valued at roughly $90 billion in 2025 and is projected to nearly triple to $240 billion by 2030, according to the Korea International Trade Association. The quick-commerce segment is expected to grow at an even faster rate, from $8 billion to $50 billion over the same period, more than sixfold.The launch event featured a pop-up booth styled around Korean street food, along with a photo zone. Local social media influencers attended to sample the product and promote it online.A Nongshim spokesperson said the company will use its partnership with Blinkit to build brand awareness for Shin Ramyun across India and expand its presence in a market where Korean culture and food are gaining growing traction among younger consumers.This article was published with the assistance of generative AI and edited by The Korea Times.