Nongshim CEO Jo Yong-chul speaks during a press conference marking the 40th anniversary of Shin Ramyun at the Lotte Hotel in central Seoul on May 13. [YONHAP]
India’s rapid delivery boom is giving K-food companies a new shortcut into one of the world’s fastest-growing consumer markets.
Instant noodle maker Nongshim will begin delivery sales of 19 of its products, such as Shin Ramyun and Kimchi-flavored Shin Ramyun, in major Indian cities such as New Delhi and Mumbai through Blinkit, India’s largest quick-commerce platform, according to the noodle maker on May 26.
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Lotte Wellfood has been selling its ice cream products, such as its World Cone, through quick commerce platforms in India, such as Blinkit and Zepto. The company reportedly recorded more than 10 billion won ($6.7 million) in sales through quick commerce channels alone last year.
