Know your audience to grow itDiscover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.Don’t have a Shopify store? Get started with a 3-day free trial.Own your customer dataUnderstand your data better and act on it for free from the same secure platform you use to run your business.Put segments to workWe identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.Start segmenting fasterCreate segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.Connect with high-value customersMake a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.Reconnect with repeat buyersSend email and SMS campaigns to customers who used to be highly engaged, so they discover something new and buy again.Convert abandoned checkoutsAutomate interactions for customers who saved items in a cart and didn't check out to remind them to buy.Engage exactly the right customerBuild segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.Add custom attributesGroup by the unique metafield data that you added to your customer profiles.Learn from customers’ behaviorSort by actions related to your emails and SMS like if subscribers received the message, clicked, and placed an order.Target specific locationsSegment by customers in a specific country, state or province, or general location.Find out who's buying whatFilter by purchasing behavior to understand which customers bought a specific product.Resources to segment more strategicallyMake your data work harder and your marketing smarter with customer segmentation.