Send emails built for commerceCreate email and SMS campaigns with ready-made templates, edit emails quickly with Sidekick, and get insights all in one place with pricing that scales with your sends.Don’t have a Shopify store? Get started with a 3-day free trial.Craft emails that capture attentionCreate simplyStart with your brandYour logo, products, and store colors are automatically applied to email templates, so getting started is easy.Build emails faster with AIStart from existing templates, add dynamic product sections to display best sellers and recently added products, and use Sidekick to generate on-brand copy.Speed up checkoutAdd express checkout buttons to any email or use the template to let customers buy your products directly from your emails.Automate emails quicklyUse pre-built templatesChoose from ready-to-use automations like welcome, winback, and upsell emails. With pre-selected conditions, triggers, and actions, automations are active in a few clicks.Create custom workflowsMake automations as custom as your needs. Set the trigger and conditions, then add any conditional logic or wait steps to craft a custom workflow.Grow your businessTurn repetitive tasks into automated growth. Analyze how automations perform, and tweak workflows to increase customer engagement—all within the Shopify platform.Send with confidenceChoose your recipientsPick from your customer lists or customer segments, personalize your email, and reach the right audience with the right message.Preview your workBefore sending, preview your email to see exactly how it will look in your customers' inboxes.Reach customers at the right timeChoose a recommended send time, powered by Sidekick, to drive higher click-through rates to your store automatically.Analyze and evolveRun your business with Shopify Send and track emails from the same place you manage products, customers, and other digital marketing campaigns.Understand your campaign performanceOwn your own data. Get actionable reports from your dashboard to view open rates, sales, and more.Improve your resultsWith each email campaign, analyze the results and try new designs, offers, or messaging to refine your approach over time.SMS MarketingConnect and convert with SMS marketingSend SMS marketing messages with timely offers and updates that encourage higher open rates. Create campaigns quickly using expert-built templates, pay only for what you send, and track how they perform alongside email metrics.SMS marketing is now available in select countries.How Shopify Messaging pricing worksStart for free, then pay for what you useEvery month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email).Commitment-free pricingShopify Messaging is available on all Shopify plans. There are no monthly commitments, and you'll have access to all Shopify Messaging features—including SMS.Unlock better pricing as you growAfter your first 300,000 emails per month, you'll automatically pay lower rates on every additional email. Learn more about volume pricing.How many emails will you send this month?Price this month$0USD0Number of emailsSMS marketing is charged separately.Resources to get started with Shopify MessagingJoin over 500k entrepreneurs who trust Shopify Messaging todayDon't have a Shopify store? Get started with a 3-day free trial.
Shopify Messaging | Build email and SMS marketing campaigns
Use templates to quickly build email and SMS campaigns in one platform. Get insights across channels and only pay for what you send.














