In the run-up to Brazilian mega creativity forum Rio2C, Netflix Brazil has unveiled five new titles which show it still exploring new genres and launching new industry partnerships.
At stake for Netflix is its continuing SVOD dominion over one of its biggest subscriber markets in the world. Its lineup and panels at this week’s Rio2C show that it’s going for the jugular, appealing to Brazilian audiences passion for melodrama, fandoms and soccer yet also taking into account the extraordinary diversity of Brazil and its viewers.
The new titles are announced after Netflix Brazil shows and movies have begun to feature frequently in the U.S. Global Top 10 charts, the most recent “Radioactive Emergency,” from “Narcos” director Fernando Coimbra and Gullane, and the most-watched non-English series on Netflix over March 23-29.
Tha said, “we create for Brazilians first, and that is true for every country where we do original content. Stories like the recent hits ‘Radioactive Emergency,’ ‘Rivers of Faith,’ ‘Caramelo’ and ‘Rules of Fortune’ explore diverse aspects of Brazilian culture – regional perspectives, social phenomena, and the country’s complexities,” Francisco Ramos, Netflix VP content Latin America, told Variety in the runup to Rio2C where Netflix has the busiest agenda of any company attending.
