Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say
By
Aditi Bharade
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CEOs are getting creative with what they call laid-off workers. Here's what they should say instead.
PR experts said phrases like these can affect a company's long-term success. Their biggest suggestion: Don't blame AI for C-suite decisions.
TL;DRAI
Standard Chartered CEO Winters called laid-off staff "lower-value human capital"; PR experts say own the decision — don't blame AI. That language sticks on Glassdoor and in AI employer profiles, weakening hiring pipelines long after the news cycle ends.
1,008 words~5 min read
