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Crown Paints Kenya PLC has rewarded its top-performing dealers with an exclusive, luxury incentive trip to Morocco under its flagship TAJI dealer recognition programme, reinforcing the company’s commitment to strengthening dealer partnerships and driving regional business growth.

The all-expense-paid five-day experience brings together high-performing dealers from Kenya, Uganda, and Tanzania for a curated cultural and business experience across Casablanca, the Atlantic coastline, and the iconic Hassan II Mosque.

The trip forms part of Crown Paints’ broader dealer engagement strategy aimed at recognising high performance across its distribution networks.

Launched last year, TAJI is Crown Paints’ premium dealer engagement platform designated to celebrate excellence among its trade partners through business incentives, recognition events, networking opportunities, and exclusive international travel experiences.